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Philosophy Smith & Smoorcer

What moves us

Time. That we can not have but we play to catch. That which goes fast and slow at the same time. That that changes. That that advances. That which is in your hand to accompany you.

The passion

Creating a line of elegant, quality watches adapted to the people of today was a dream we woke up with and worked to make it a reality. Since then our passion has not stopped dreaming of setting a better time.

The values

Rafael and Antonio. In 2015 we started from scratch in order to bring high quality watchmaking to technology lovers, good design and small details. Our values set the course.


Elegance never goes out of style, but mutates, changes and transforms every second. At Smith & Smoorcer we do not dress you, we enhance personality.


We take care of even the smallest details. We use the most current technology. And our innovation always goes a minute further. The mechanism, the glass, the strap, the new ways of using the watch or the tastes of our clients inspire us to always do something new.


We create watches to pass from generation to generation. Therefore, we use top quality materials and work with suppliers (and friends) who take care of every little detail.


We are classics but not boring. Our design team carefully selects spheres and belts taking into account the needs of our customers and the latest trends.

Find what makes you happy and let the hours pass.